The Indoctrination of a Conservative

Due to the failure of the conservative agenda over the past two elections, it has come to our attention that several of our subordinates have failed to follow proper protocol. As such, we have decided to take the time to produce this primer, to help you to properly indoctrinate our flock into the church of conservatism.

1) Emotional Appeal
This is the first step of the conversion process. Inside every individual, is a sense of isolation, of failure, of rejection. We must appeal to this sense of isolationism, to make our viewer feel that they are alone. To do this, we must reinforce the concept of a biased media, a conspiracy, against the common man, brought about by elitist, that do not understand them.

2) The Hero on the White Horse
After we have reinforced this sense of isolation, we provide a solution. A sympathetic ear, the conservative movement. Yes, we here your pain, your suffering, and you are not alone, you are part of a community.

3) Demonize the opposition
Now that our viewer has found a sense of inclusion, we must create for them an enemy. We tell them, that they, are liberals, and they are not like you, they hate you, they want to enslave you.
While we introduce them to the enemy, it is important that we also reinforce that they are manipulative and deceitful. This is so that if they ever meet someone with an opposing view, they will immediately reject it, as a trick of the enemy. This will ensure our perpetual control, because they will choose to isolate themselves from the enemy for their protection.

4) Flattery
We now tell our follower, that they are the superior man. That they are smarter, better informed, that they are of higher moral character. That they have values, and that this is why the opposition wants to harm them. because they are afraid of them.

5 Talking Points
At this step, we talk about values, and the constitution, and the principles of our founding fathers. That we respect them, while our opposition does not.

6 Rage
In step 6, we talk about the issue at hand. That this is just another example of the left trying to take away the American way of life. Provide circumstantial evidence to back up the issue, we will be sure to provide them to you, as the issues unfold.

7 Incrementalism
In our final phase, we must reinforce that this is just a step in the process. The importance of this message of incrementalism, is that if we tell them that the left is going to socialize America for twenty years, people might start to wonder, why it hasn't happened yet. Well, its just a step in the process. You see, we're not saying these thing will happen, just that they could. And if they did, what we would have to be frightened of. And that, the issue at hand, is just another link in the chain.